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They call Pampers a Night Diaper. It derived from the core emotional benefit that Pampers stays soft and dry overnight. Our main targets are millennial moms, who are active users of smartphones and computers. Empowered by this learning, It helps babies to sleep comfortably and supports the happiness of both babies and parents. Thus, Pampers aims to increase purchase preference by strengthening emotional bonding with contents that evoke their own experience. New Search. More News from Serviceplan Group. Similar Campaigns. It is a reliable and well-known brand but lacks a characterized brand image. Print View.

We twisted the name to Beauty Sleep Diaper and developed brand message: the happiness for both moms and babies through sincere growth. Aug 1, Our work, which was launched on Friday, June 14, , is currently receiving 1. Yet, this nickname can cause misconception of night product, while babies sleep throughout the day. However, babies sleep throughout the day. Article Attachments.

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Similar Campaigns. Competitor brands' marketing makes consumers to visit their commercials. Yet, this nickname can also cause misconception that the product is for night time. Serviceplan Group Full Service. It became the No. Print View Share. Pampers Korea is one of the few imported diaper brands. Empowered by this learning, Munich, Germany. They are Website: www. Our main targets are millennial moms, who are active users of smartphones and computers. New Search. Yet, this nickname can cause misconception of night product, while babies sleep throughout the day. See more News.

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• Most consumers search and purchase diapers online.
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Pampers Korea is one of the few imported diaper brands. It became the No. Competitor brands' marketing makes consumers to visit their commercials. Yet, Pampers has heavily focused on sales promotion that there are few mentions online. It is a reliable and well-known brand but lacks a characterized brand image. As a diaper is a period-sensitive product, a strategic approach toward targets is crucial. Due to the short usage period, there is an opportunity in the diaper market for potential consumers. Our main targets are millennial moms, who are active users of smartphones and computers. Our research showed that they enjoy and learn how to care for babies through video contents. Online-contents have advantages in accessibility and building brand image. Thus, Pampers aims to increase purchase preference by strengthening emotional bonding with contents that evoke their own experience. Most consumers search and purchase diapers online. They call Pampers a Night Diaper. It derived from the core emotional benefit that Pampers stays soft and dry overnight. It helps babies to sleep comfortably and supports both babies and parents. Yet, this nickname can cause misconception of night product, while babies sleep throughout the day. We twisted the name to Beauty Sleep Diaper and developed brand message: the happiness for both moms and babies through sincere growth. We produced an animation to fully visualize 'baby's adventure in his dream,'and successfully delivered the brand message with a beautiful work as a real movie. Among online communities, Pampers is called as a Night Diaper.

Aug 1, Sleeping well is extremely important for a baby to grow healthy and happy, and Pampers provide babies with the comfort to enable good sleep. The campaign was a collaboration between Serviceplan Korea and Serviceplan Ukraine. Serviceplan pampers korea other words, serviceplan pampers korea, Pampers helps babies to sleep comfortably which supports the happiness of both babies and parents. Yet, this nickname can also cause misconception that the product is for night time.

Serviceplan pampers korea. Korean Newborn Dreams of Nautical Adventures in New Pampers Campaign

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However, babies sleep throughout the day. Creative Work. Serviceplan Group Full Service.